How to determine your content pillars + how do they help you

TIME STAMPS ⏰

0:31 - How to determine your content pillars

0:36 - What do they do

4:23 - How do you come up with them?

5:58 - Creating content using your content pillars

11:02 - Polar content/content pillar

13:08 - Content pillars I use for myself and many of my service provider clients

16:24 - The importance of showing up in your stories and how to show up

NOTES:

• My content pillars:
• Expertise + Services
• Uses hard-sell CTAs
• Your service, how you help people, why you’re an expert
• Value + Transform
• Savable and sharable content
• Gives your audience a quick win and shows you as the expert in your industry
• Personal Experience + Core Values
• Shows problem awareness, speaks to the emotional buyers
• Why people work with you
• Non-Biz + Connection
• Fun pieces that show your personality and the person behind the brand
• Only 1-2 times a month
• Gives your audience an easy in to connect with you on a personal level