NOVEMBER
📊

NOVEMBER

Dates
November 1, 2023 → November 30, 2023
Focus

Instagram Analytics 101

Category
Analytics

TIME STAMPS ⏰

1:20 - Going over changes to Notion Hub

2:53 - Showing off new Instagram Insights Tracker Template

5:35 - Instagram Insights 101

6:06 - What should you be tracking + what does it mean

7:55 - What I look at for my clients

17:51 - How can your insights help you create content

20:23 - How often should you check your insights

21:34 - Questions to ask yourself when evaluating your insights

NOTES:

  • I recommend evaluating your insights at the end of each month and each quarter. This can help you to reflect and see what has gone well and what your audience wants to know more about
  • Utilize the Instagram Insights Tracker (found under the Resources on the main Hub page) to keep track of your insights and customize it to fit your specific Instagram goals.
    • If you would like assistance adjusting it to fit your goals, message me in Slack and I’m happy to help you work through this.

TIME STAMPS ⏰

0:48 - What should you be tracking

1:43 - Overview

3:06 - Reach

5:17 - Profile Activity

7:11 - Engagement

9:04 - Post + Reel Interactions

14:01 - Story Interactions

16:25 - How often should you review your analytics

17:48 - Questions to ask yourself when evaluating your insights

NOTES:

  • These are the insights I look at each month for my clients and think they can tell you a lot about your content and how it resonates with your audience
  • Use the Analytics Tracker to track these metrics each month and use it to help you plan your content for the following month
  • If you need help finding anything in your insights, if there’s a specific metric I didn’t show that you want to know more about, if you want to know how to add your website to Google Analytics or how to read your Google Analytics if you have it set up, or anything else, please let me know and I’m happy to assist.